Podcasters earn money in multiple ways from their content. If you were thinking of starting a podcast and want to make money from your content, This guide will help you learn how podcasters can make money in 2022.
51% of American aged over 12 listen to podcasts every month. In 2022, individuals to businesses, everyone is looking to grow a strong audience around their expertise because podcasting offers broad appeal.
What is the Best Ways To Make Money Podcasting
Here is the top ways podcasters can make money podcasting and how podcasters monetize a podcast shows.
When you receive a commission for recommending other companies’ products online, that’s called Affiliate marketing. Many companies online run affiliate programs to catch more eyeballs on the internet and finally generate a sale. Affiliate marketer works as a middle man between company products and customers. They mediate purchase decisions and recommend products and services to receive a commission for the generated sale.
There are many affiliate marketing platforms online, such as-Amazon associates, ShareAsale, Commission junction, and Rakuten marketing runs affiliate marketing services for individuals and brands online.
Using affiliate link tracking WordPress plugins such as Lasso, You can easily create short, memorable affiliate links and track them.
It would be best If you create a WordPress blog so that people can read your recommendations and purchase them online; ultimately, you receive a commission for sales generated through your website.
When you sell a spot on your podcast or website to show other companies promotional material, they pay you for the promotion.Advertising is the first monetization format most people think to monetize a podcast.
Midroll and Authentic are the most Popular podcast advertising out there.Plus, many podcast hosting companies offer advertisement features on their own platform by connecting podcasters and advertising.
Many people want to start a podcast but don’t know how to make it available online. If you launch a course such as how to start a podcast from scratch. It would be beneficial for a specific audience who wants to start a podcast show.
In that way, you can make money also by charging money for the premium content. Podcasters like ,Ross Winn from podcast insights offer how to start an online course for beginners and charge around $500-$1000 for the course.
This example shows you how to promote digital products online to make more money from your podcast brand.
Coaching & Consulting can be another mainstream income idea for a podcaster. If you are an expert on your niche, you can easily offer consulting services in exchange for money. To offer coaching and consulting services online, I recommend star blog and making a sales page on your website. It will drastically build your credibility online.
You can use the Patreon platform to collect donations from your listeners. They make it easy to offer additional content to your audience and make money out of it.
Premium contents are kinds of similar to selling digital courses online and digital products mentioned above. However, as a podcaster, you can offer your audience premium content that is exclusively made for them. You will share a private podcast RSS feed with them to listen to your podcast. Moreover, Premium content can only be accessible by premium users.
Podcaster makes around $18/for 30-second ads/1k downloads in podcast ad networks and $25 for 60-second ads/1k downloads. There are other methods mentioned above by which podcasters make money online.