As new podcast statistics and reports come out, this article will be updated with the latest info on the podcasting landscape.
Many people ask the common question about podcasting is “How many podcasts are out there” and most of the data are outdated. Still, I have accurate data on the number of podcast shows, and it’s currently over 2,000,000. There are more than 52 million podcast episodes out there as of Jan 2022.
To highlight the growth of the podcasting landscape, Apple confirmed over 650,000 podcasts at WWDC 2018 in early June.
Apple Podcast features more than 600,000 active podcasts, including content in more than 150 languages from all over the world.
If you want to know more about podcast stats & analytics for your podcast, check out Statista data here.
The number of listeners in podcasting is growing day by day. There is an estimate of 120 million podcast listeners in the US alone. The current Forecasts of the podcast industry suggest that the number of podcast listeners will surpass 160 million in 2023.
- 75% of the US population know the term “Podcasting.”
- 50% of all US population are podcast fans meaning that they listen to a podcast minimum of once a week.
- One hundred fifty-five million people of the USA have listened to a podcast in their life.
- 140 million people listened to a podcast in the last month
- 71 million people listen to podcasts weekly
- 16 million people in the US are podcast fans
- 51% of podcast listeners are male
- 45% of monthly podcast listeners have a household income over $75K per Yea
- 37% of US podcast listeners have a 4-year college degree
- 66% of podcast listeners are white
- The Average Age of the monthly podcast listeners.
- 12-34: 49%
- 35-54: 35%
- 55+: 21%
- 49% of podcast listeners listen to a podcast while they are at home
- 22% listen while driving
- Podcast listeners subscribed to an average of 7 shows in the last week.
- Podcast listeners listen to an average of 10 different podcast shows per week.
- 60% of the podcast listeners listen to all episodes of a podcast or most of them.
- 29% of people listen to podcasts on a computer, and 71% of people listen to the podcast on a smartphone
- 19% of listeners increase the speed of the podcast.
- 68% of podcast listeners have been listening to podcast shows for less than 3 years, meaning that podcast popularity is increasing.
- The most popular podcasting genre is Comedy, followed by education and news.
- Podcast listeners are very active on major social media.
- Podcast listeners are more follow their favorite shows on social media.
- Almost a Quarter More Podcast listeners have Smart Speakers” in Their Homes
- 51% of the households who use bottled water are podcast listeners
- 60% of baby food households are podcast listeners
- 69% of the podcast listeners agreed that podcast ads made them aware of new products or services
South Korean peoples listen to podcasts most compared to other parts of the world. 58% of them have listened to any podcast in the past month.
In a nutshell, a podcast is audio broadcasting on the web. 51% of U.S. listeners above the age of 12 listen to podcasts, increasing. Podcasts can be listened to even while commuting to the office or working. One big benefit that podcasts provide is you can do multitask while listening to a podcast, meaning it doesn’t require your full attention, like video or blog. If you want to learn how to start a podcast, you can check out this step-by-step guide!
In the early 2000s, only 20% of the U.S. population was aware of the term “podcasting.” But now, as time passed by, according to Edison Research, 75% of the U.S. population are familiar with podcasting, and 35% of Americans listen to the podcast regularly, and 28%or 80 million U.S. people are weekly podcast listeners.
Podcasts are becoming a part of people’s lives because of the convenience. This Industry is growing alongside the smartphone market. As of now, 88% of the U.S. population own a smartphone, and it has never been n easier to listen to podcast content. Because of the Covid-19 pandemic, the podcast industry is experiencing unprecedented growth.
If we look at the podcast’s history, we will see that white people made up the majority of podcast listeners. But this curve started shifting along with the age of this Industry.
Lets breakdown the U.S. podcast listeners by ethnicity:
- White: 58%,
- African American: 14%,
- Latino: 12%,
- Asian: 5%, and
- 11% identify as other.
The people with an age group of 12-34 make up 66% of podcast listeners, and as age increases, podcast listenership decreases. Podcast listeners always have been an educated group, meaning at least they hold four years of a bachelor’s degree and an average annual household income of $75,000 or more.
The other parts of the world, compared to the U.S., rank low in podcast listener statistics, but the numbers are still rising year by year.
18% of U.K. adults listen to podcasts weekly, which is a straight 5% increase compared to 2019.
2019 Infinite Dial™ survey reports that 36% of Canadian adults listen to podcasts weekly.
Interestingly, music programs were the preferred podcast genre in 2019.
45% of Italian listeners only listen to music, and half of the Italian adults listened to podcasts last year.
In Australia, podcast awareness went up 10% in 2021, and 25% of Australian adults listened to podcasts last year.
- 22% of Americans who own a car listen to the podcast using their smartphones.
- 18% of Americans use smart entertainment devices such as Amazon Alexa or Google Home to listen to their favorite podcast shows.
- 49% of podcast listeners listen to a podcast while at home.
In 2019 Edison Research shows that 25% of the podcast listeners consume podcast content while driving and commuting to work.
Regardless of the place of the listening podcast,71% of people listen to the podcast on a smartphone. Most podcast consumers listen to podcast episodes via a central podcast app like Apple or Spotify.
As of Jan 2022, 32.8% of podcast listeners use Apple Podcasts to listen to a podcast. They hold the number #1 spot in the podcast directory list by serving the maximum number of podcast listeners.
Spotify is also growing significantly in 2021 after making a deal with Joe Rogan Experience. Currently, they hold the 2nd spot on the podcast directory list by serving 30.7% of podcast listeners.
The list of other podcast directories people use to listen to a podcast is:
- Google Podcasts
- Web Browser
- Apple iTunes
The most popular podcast genres and shows
According to the research of STATISTA,22% of U.S. podcast listeners love Comedy shows, followed by News, true crime, sports, and health/fitness.
- The Joe Rogan Experience,
- The GaryVee Audio Experience
- My Favorite Murder
- The Ben Shapiro Show
- Crime Junkie,
- This American Life,
- Stuff You Should Know,
- Office Ladies
- Unsolicited Advice with Ashley and Taryncy
Podcast listeners have multiple ways to discover new podcasts. I will mention some of them
- 52.6% of listeners find new podcasts on Apple Podcasts.
- 22.1% of listeners ask their friends to get podcast recommendations
- 14.5% of listeners find a podcast from their favorite podcast host.
According to the Midroll advertising platform, 60% of podcast listeners have bought something by hearing podcast ads.
People who listen to the podcast tend to be more loyal to the host they listen to, and 71% of people who are listened to podcasts for over four years have purchased a sponsored ad. Even IF they didn’t buy something they heard from the podcast,81% of podcast listeners agree that they pay more attention to the podcast ad compared to radio, TV commercials, and billboards.
I can say that podcasting is a highly effective and lucrative marketing tool for people who are looking to get the right kind of people they are want to connect to.
Most podcasters use the top microphone that is available on the market, and they are Rode, Blue, and Shure microphones. The Podcast Shows Like The Joe Rogan Experience and The GaryVee Audio Experience uses the Shure SM7B microphone. Entry-level podcasters use blue yeti or audio Technica microphones. According to our study,21% of podcasters reported that they use a Blue Yeti microphone for their podcast, and 75% of the podcasters use headphones when recording and in post-production. 25% of the podcasters don’t use Headphones while recording and editing, meaning that they are risking not knowing if there are sound problems while they record!